Having an "ATM Inside" sign can bring more
customers into a business. Even if they only entered for the
ATM, they may purchase items from the store. When you have
an ATM machine in your store, you have the option to stop
accepting checks and credit cards for purchases and reduce your
chance of getting bounced checks and credit card chargebacks.
Customers can simply withdraw money on-site, and you can run
your store as a cash only business. Your customers will
appreciate the convenience of having the machine available at
your store and may patronize the business more frequently,
despite the added expense of paying an ATM charge.
ATM Statistics and
Information
• The typical ATM customer will spend 20-25% more than a
non-ATM customer in your location.
• The largest portion of regular ATM users (40%) visit an average of 10 times a
month.
• 60% of Americans between the ages of 25 and 34 and 51% between 35 and 49, use
ATMs eight (8) times a month.
• The typical ATM user visits an ATM an average of 7.4 times per month.
• Half of all adult Americans use ATMs regularly, with younger Americans and
those with high incomes using them most often.
• 60% of those making over $40,000 a year use ATMs, while only 30% of Americans
making less than $20,000 a year use them.
Benefits
• Increase sales volume up to 20%.
• Adds customer convenience.
• Eliminates bad check losses.
• Stimulates consumer impulse purchasing.
• Increases customer traffic.
• Enhances customer loyalty.
• Keeps you competitive.
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